Brand Identity 2025

Gudroots Brand Identity

Back to traditional ways: visual identity, logo and packaging design.

Gudroots Brand Identity cover

Visual identity, logo and packaging design for Gudroots, a brand whose line is “Back to Traditional Ways”.

Gudroots sells freshly ground, whole-grain atta made the traditional way, on stone. The identity needed to carry that story at a glance: warm, natural and honest, with the craft of the grindstone front and center.

Gudroots logo and the line Back to Traditional Ways over a stone grinding wheel covered in grainGudroots on a grindstone: back to traditional ways

Essence

The brand essence draws on grain, stone and the family table: the grinding stone, flour and wheat, rotis made at home and meals shared. Photography stays warm and natural to match.

Gudroots essence collage of a grinding stone, rotis, kneaded dough and a family mealEssence: stone, flour and the family table

Colors

The palette comes straight from the pantry. Wheat amber leads, with orange, cream and grain brown, and deep green and lime green borrowed from pulses and produce. Each color doubles as a product cue, with an ingredient pictured on its swatch.

Gudroots color palette with amber, orange, cream, brown, deep green and lime swatches, each with an ingredientColor palette

The logo is a rounded, grain-shaped badge with the Gudroots wordmark inside, set in friendly, chunky lettering. A grain plus the wordmark gives the badge, which sits beside the line “Back to Traditional Ways” and works on its own as a compact seal.

Gudroots logo construction: grain plus wordmark equals the badge, among wheat and a bowl of flourLogo: a grain plus the wordmark

Stationery and website

The system stretches from stationery and tote bags to a website, always leaving generous white space around the amber.

Gudroots flat lay with a tote bag, letterhead, tablet website and two atta pouchesStationery, tote, website and pouches

Social

On Instagram, soft cream panels and food photography alternate with short facts: “Early morning breakfast”, “Traditional stone grinding” and “Did you know?”.

Gudroots Instagram posts on a phone with breakfast, stone grinding and did you know panelsInstagram posts

Packaging

The pack is a pouch in white with a flowing amber wave, so the flour itself feels light and fresh. Variants such as Sharbati Wheat Atta and MP Sehori Wheat Atta share one layout and change only in name and ingredient detail. The flat dieline shows the full wrap, with “Freshly Ground Atta” running vertically and the nutrition information on the back.

Gudroots packaging dieline in amber and white with Freshly Ground Atta and nutrition informationPackaging dieline
Gudroots Sharbati Wheat Atta pouch beside a bowl of flour, wheat and a rolling pinSharbati Wheat Atta pouch

Poster

A poster closes the set with the campaign line “We Grind Today, We Deliver Tomorrow”, a stone mill under a puff of flour.

Gudroots poster reading We Grind Today, We Deliver Tomorrow with a stone mill and flourPoster: We Grind Today, We Deliver Tomorrow

Credits

Design: Rahul Yadav.

Tools: Adobe Illustrator, Adobe Photoshop, Adobe Dimension

View the original project on Behance