LivSYT Visual Brand Identity
Visual identity for on-site construction management software that puts site teams first.
LivSYT is on-site construction management software designed to change the construction sector. It shifts the focus from top-down project management to bottom-up site management, aiming to make construction sites more productive and profitable.
This case study shows how the visual identity for LivSYT was crafted to reflect those goals.
The LivSYT mark on a building facade
Site hoarding in LivSYT blue
Quality streamline construction
Scope: logo design, branding and stationeryObjectives
The identity had to resonate with LivSYT’s mission and vision, as set out in its brand guidelines:
- Represent the core principles of micro-activity level project control, minimizing information delays and targeted improvement interventions.
- Design visual elements that adapt easily across platforms and media.
- Build a comprehensive brand guideline that becomes the cornerstone for all brand-related activity.
ObjectivesOutcome
The new identity increased brand recognition and received positive stakeholder feedback. Through solid, bold design choices, the guidelines aim to express the brand’s traits of ownership, learnability, courage and thinking big.
OutcomeThe logo
The mark sets a hard hat over a gear, putting the site team at the center of the software. It is built on a clear grid, works in solid gray as well as in full color, in navy and construction yellow, and shrinks cleanly into an app icon.
Grid construction and full color markColor
A bold palette made for construction sites: construction yellow and orange for energy and safety, deep navy for trust and structure, and a bright sky blue as a digital accent, with cream and white to give everything room to breathe.
Color paletteTypography
Ancress Bold is the primary typeface, reserved for one-liners and big headings, where its bold, impactful letterforms capture attention. Inter is the secondary typeface for subheadings, paragraphs and captions, chosen for versatility and legibility across screens and print.
Ancress Bold and InterStationery
Letterhead, envelopes, business cards and badges carry the navy base with the mark picked out in yellow.
Stationery set
Business cardsSignage and outdoor
On a real site the brand has to read from a distance. Banners, fences and building signage use large type, strong contrast and cut-out shapes inspired by gears so they stay recognizable against concrete and scaffolding. The line “Connecting construction teams for efficient project management” anchors the set.
Banner on a site fence
Poster and building signage
Hanging sign and the websiteDigital
The mark scales down to an app icon on a phone home screen, and the same palette carries into social cards and ads.
App iconCampaign
The campaign pairs photography of site teams with the brand shapes and short lines such as “AI-driven site operations”, “Simplify construction management with Livsyt” and “Empowering construction teams with Livsyt”.
Billboard: AI-driven site operations
Posters in navy and cream
Portrait ads
Wall billboard
Poster and staff badgesVertical story cards bring the same blocks of blue and orange to social media, and the campaign closes where it started, outdoors, with a transit-station poster that asks passers-by to simplify construction management.
Social story cards
Transit station posterCredits
Rahul Yadav with Bhavesh Dn.
Tools: Adobe Illustrator, Adobe Photoshop, Figma, Adobe XD, Blender