Brand Identity 2025

NPrep Brand Identity

Visual identity for an EdTech platform that helps nursing students learn, practice and grow.

NPrep Brand Identity cover

NPrep is an EdTech platform that helps nursing students and professionals learn with curated notes, practice questions, mentorship and career support. This identity was designed to feel trustworthy, modern and approachable for learners who are short on time and often short on guidance.

NPrep billboard reading Empowering Future Nurse, with the plus-shaped brand markThe identity on an outdoor billboard

The brand

NPrep is built around authentic, reliable and comprehensive learning resources. Its mission is to deliver high-quality, accessible nursing education that bridges gaps in authenticity and mentorship. Its vision is to become India’s most trusted and holistic nursing education platform, recognized for innovation, student-centric results and a seamless link between learning and global career opportunities.

NPrep brand expression slide with the platform description, mission and visionThe expression of the brand: mission and vision
NPrep logo in white on a midnight blue backgroundThe NPrep logo on Midnight Blue

Stylescape and attributes

A stylescape pulled together photography, color and interface fragments to show how the brand should look and feel. Six attributes guide every decision: authenticity, reliability, innovation, mentorship, accessibility and adaptability.

NPrep brand stylescape with colors, photography and interface fragmentsBrand stylescape
NPrep brand attributes: authenticity, reliability, innovation, mentorship, accessibility and adaptabilitySix brand attributes

The mark is an abstract N made of two curved elements that suggest movement, progress and connection. It grew out of three ideas combined: the letter N, a care symbol and a rising growth chart. The result is one clean, modern shape that reads as an upward step, with a minimal typeface beside it to keep the lockup accessible.

NPrep logo concept explaining the N-shaped mark and how it was builtLogo concept and construction

Color

Six colors, each with a job. Midnight Blue (#131B63) stands for trust, reliability and professionalism, and leads in headlines, text and key elements. Clear Sky Blue (#15CAE8) adds an energetic, forward-looking tone and is kept for accents, buttons and icons. Ice Blue, white, black and gray support them for backgrounds, text and dividers. Sky Blue is never used for large blocks of text, because it hurts readability.

NPrep color palette guidelines with six colors and usage rulesThe six-color palette

Typography

Poppins is the primary typeface. Its geometric, rounded forms stay friendly and professional, and its range of weights covers everything from headlines to captions. The type rules are short: use Poppins, keep it simple, use sentence case.

NPrep typography slide: use Poppins, keep it simple, use sentence caseType rules
Poppins specimen with the full character set, the primary typeface for NPrepPoppins, the primary typeface

Applications

To test the identity beyond the logo, it was applied across print, digital and uniforms. Business cards and stationery use midnight blue and sky blue on a clean white base.

NPrep business cards in midnight blue on wooden and stone surfacesBusiness cards
NPrep stationery set with letterhead, notebook, ID card, keychain and phoneStationery set

Posters and digital screens carry the line “Empowering Future Nurse” with confident photography.

Two NPrep posters on a concrete wall reading Empowering Future Nurse and The Nursing SpecialistPosters and digital displays

On mobile, the same colors and typeface carry straight into the app interface.

NPrep app home screen on a phone with a scholarship banner and subject listThe brand in the app

Because the audience is nursing students, the identity also extends to scrubs, where the mark sits on the chest in white against deep blue.

Midnight blue NPrep scrub top with the logo on the chestScrub top with the mark
NPrep scrubs set with cap, mask, top and trousers in midnight blueFull scrubs set

Credits

Design: Rahul Yadav.
Tools: Adobe Photoshop, Adobe Illustrator, ChatGPT

View the original project on Behance