Brand Identity 2022

Travel Mitan Visual Identity

Visual identity for a tours and travel company in Chhattisgarh.

Travel Mitan

Travel Mitan is a company that provides tours and travel services to nature lovers who find travelling difficult. With Travel Mitan, you can experience the beauty of nature with a unique touch of folk culture. It serves all kinds of travellers in a friendly, natural environment.

Mission: to show people a beauty of Chhattisgarh they have never seen or experienced before.

Vision: to be Chhattisgarh’s most trusted and organized tours and travel company.

Brand attributes

Eighteen words describe the personality: rustic, nature, thrilling, safe, mesmerized, cultural promotion, adventure, astonishing, explorer, friends, dreamers, eco tourism, relaxed, feeling free, inspired, youthful, satisfaction and trustworthy. Together they sit between the thrill of adventure and the calm of being in nature.

Brand attributes

A stylescape set the direction: nature photography, trip cards and a website layout in forest green and orange.

Stylescape

The logo

The logo is a wordmark in which the M of “Mitan” doubles as a mountain peak. A serif typeface adds a historical, rustic effect, and the rustic green, orange and white relate to nature and give the brand a hiking and travelling feel.

The logo

Color

Forest green (#102B18) is the base, orange (#F2782F) is the spark, and a soft white (#E5E5E5) gives them room. The green is grounded in nature, and the orange adds warmth and energy.

Brand colors

Shapes

Organic, hand-drawn shapes and leaf outlines form a pattern language that appears in orange, cream and green variants and is used as a background on cards and print.

Brand shapes

Typography

Libre Baskerville is the primary typeface, in regular and bold, with a classic serif voice. Damion, a brush script, is the secondary typeface for expressive moments such as taglines.